Its new option that has gained popularity for raising fund over a few years.
Crowdfunding has been utilized to raise reserves for the cause like community school building, for cancer patients, etc. So what is crowdfunding in terms of fundraising, it could be a sort of taking forthright installment/upfront payment or pre-order or commitment or venture through more than one individual at the same time in return of product or value or profit-sharing. This fundraising can be done through own website or crowdfunding websites like Angelpaisa, Kickstarter, etc.
Few successful brands are Bakeys – Edible Cutlery, The Sepoi, etc.
Positive Points :
Creating marketing if the public shows interest.
· No need for support from a broker or investor for growth.
· If customer demand is there then it will attract investors.
Negative Points :
Tremendous/Huge competition.
The business ideas may be great but having too many players in the portal, the idea might get diluted. May not get single financing/funding but in the future can be a unicorn company.